Who is buying cars? About 25% of American adults, but more importantly about 35% of Millennials. This is why they have become a target market for the automotive industry. This is the perfect call for the use of big data intelligence service to better target Millennials. Not only does big data offer insightful marketing solutions, it also allows for a personalized ad that Millennials expect, and are attracted to.
http://cliintel.com/smart-marketing-targeting-millennials-in-the-automotive-sector-with-big-data/
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