Initially, it was only massive companies that could utilize the advantages of big data. More recently, with the help of data analytics tools and data scientists, smaller companies are able to gain the same insights. Now, even individuals are reaping the benefits of big data. An example of this is the trending use of mobile health and medical devices and apps.
http://cliintel.com/wearable-big-data-is-boosting-our-health/
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