Big data was the buzz at Management World Americas’ TM Forum last month in Orlando. Lauri Smith of Comcast presented a case study on how they’ve been successful at using big data to provide relevant, real-time information to their technical operations team members. I presented alongside her, showing the value of using the data that already exists within an infrastructure to make smarter decisions about day-to-day operations, and how this can save a company millions of dollars.
The gist of the whole talk was about using data as “carrots” and not “sticks”. In other words, when employees use data to make intelligent decisions about what to do next, or how to make improvements in the way customers are served, or how to gain more market share by being in the right place at the right time – that’s motivating. On the other hand, when companies use data more as a weapon to find errors that lead to finger-pointing, it’s not helping the company grow or use the data in a powerful manner.
Big data can enable better decision making from the top down . . . and the bottom up. By aligning strategy, operations, and tactics, each entity within the organization is moving in the same direction, thereby enabling systematic transformation to take place.
When you provide widespread access to the data you already capture every day, and translate it into business intelligence that leads to the right actions to actually grow your company, well, that’s powerful.
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