Do you Walk the Walk?

Everyone talks about the importance of developing and implementing a solid strategy, but who really walks the walk? I think of strategy as nothing more than a playbook that helps your business beat the competition. In a nutshell, it’s about winning. While no two winning strategies are exactly the same, a successful strategy includes an objective, a scope, and a competitive advantage that sum up the outcome a company intends to achieve, the arena in which it will compete, and the methods it will use to win.

A strategy also typically sets a time frame for achieving the objectives. Although new strategies ultimately will be required as a company’s business environment changes, a good strategy will provide guiding principles for the long-term despite the short—and even medium-term changes a company faces.

I’m obviously a big proponent of winning. I talk about it regularly to our employees – the people that make Cliintel tick. They, in turn, talk about it with our clients. Strategy must start at the top, but in order to work, must be communicated to every level of the company and implemented by all. This means that from the “chiefs” to the front line employees, a clear objective must be known. If it’s not, things get lost in translation, people move in a multitude of directions, and the strategy gets off course. When objectives are clear, each silo, each department, and each individual contributor knows what their part is in the big picture.

Cliintel helps bring all of it together by showing companies how to look at disparate data in ways that are meaningful to their overall strategy. If you aren’t looking at your data in terms of how it directly impacts your strategy, what’s the point of looking at it? To win in business, we have to be smart. Cliintel can help you improve operations, reduce waste, and achieve your company objectives. To find out more, explore our website or give us a call to set up a complimentary consultation. You have nothing to lose. And everything to win!

Onward,

Richard M. Batenburg Jr. CEO, Cliintel